<h1 dir="ltr">What Is a Content Mill And Should I Use Them?</h1><h1 dir="ltr"> </h1>A content mill is an attractive option for business owners who want fast content at an extremely competitive rate. It&rsquo;s a platform where customers can go to order content for as low as 2 cents per word.&nbsp; To people new to content marketing and/or SEO, you may be tempted to try out a <a href="https://www.thebalancesmb.com/writing-for-content-mills-1360505">content mill</a> for your efforts. After all, it&rsquo;s so cheap you might as well buy a lot of articles and see which of them end up ranking highly on Google.&nbsp; We are here to tell you to run as fast as you can from these services.&nbsp; <h2 dir="ltr">Why To Avoid a Content Mill</h2><img src="https://cdn.cosmicjs.com/dcf82b70-b9a7-11ea-a048-515936b5996a-clocks.png" style="width: 593px;" class="fr-fic fr-dib"> The content you get from a content mill will always be sub-par. By paying such low writing wages, content mills will only attract amateur writers who have zero passion for their work.&nbsp; In order to make writing for a content mill worth it, a writer has to crank out an absurd amount of articles per day. To maintain that pace of work, the writer does not have time to create thought-provoking content that will satisfy the Google query.
Oftentimes, the writer doesn&rsquo;t even have time to have fully correct grammar and syntax.&nbsp; Yes, the content is cheap but what you save in costs upfront you lose in positioning on the Search Engine Results Page. <h3 dir="ltr">High-Bounce Rate</h3><img src="https://cdn.cosmicjs.com/fa4b7e70-b9a7-11ea-a048-515936b5996a-is-it-good-content.png" style="width: 593px;" class="fr-fic fr-dib"> One of the most important aspects that Google looks at when ranking your page is whether you fulfill the searchers request. When they come to your article, do they stay and learn, or do they just read the article that is above or under you? If visitors
don&rsquo;t find any value in your content, neither will Google.&nbsp; In the past decade, there were black hat tricks to cheat your way to the top. It was in these times that low-quality content was thriving and anyone could order &ldquo;SEO-Optimized&rdquo; articles for pennies on the dollar.&nbsp; <img src="https://cdn.cosmicjs.com/030ed750-b9a8-11ea-a048-515936b5996a-no-black-hat.png" style="width: 593px;" class="fr-fic fr-dib"> Those times are long gone.&nbsp; The only way to rank high is to provide value, and that cannot be done with visitors leaving your site when they see your content.&nbsp; <h3 dir="ltr">Lowers Credibility</h3><img src="https://cdn.cosmicjs.com/0f9579c0-b9a8-11ea-a048-515936b5996a-bad-article-less-money.png" style="width: 593px;" class="fr-fic fr-dib"> For most business owners, content is a stepping stone to selling more of your product. By ranking highly for &ldquo;Online Dog Training Courses&rdquo;, you ultimately have more prospects learning about your dog training services.&nbsp; Let&rsquo;s say, out of some miracle, that the content you received didn&rsquo;t immediately have the visitor return back to the Search Engine Results Page. Even if they stay on your site, if the message in the article isn&rsquo;t succinct and persuasive
they are not likely to convert into a paying customer.&nbsp; If you are ranking for a competitive keyword, it is possible that almost every person who sees your article is a potential customer. With all of these valuable leads, would you really feel comfortable posting an article that would convert less than 0.1%
of the readers?&nbsp; By having high-quality content that speaks volumes to your expertise, you increase the likelihood that the reader will trust you and your brand. This in turn will directly increase your revenue and profit while also educating your target market. <h3 dir="ltr">Low-Quality Content Wastes Time</h3><img src="https://cdn.cosmicjs.com/16e1ea10-b9a8-11ea-a048-515936b5996a-bad-cycle.png" style="width: 593px;" class="fr-fic fr-dib"> Content Mills are dangerous because they are just one small step above &ldquo;unusably terrible&rdquo;. The people receiving the content may have the notion that with just a bit of polishing, the content may bring them visitors. This is almost never the
case.&nbsp; What ends up happening is you will:<ul><li dir="ltr">Waste time editing and optimizing the article: These articles will likely have a high amount of &ldquo;fluff&rdquo;. Fluff is writing that doesn&rsquo;t actually achieve anything, and is solely written to increase the word count. Editing fluff can be
a difficult and frustrating experience because untrained editors can get stuck reworking a wordy section when it shouldn&rsquo;t even be there.&nbsp;</li></ul> <ul><li dir="ltr">Waste time getting the article online and live on your blog. These articles rarely come with images or schema, which leaves those time-consuming tasks for you. If this is an article that intersects with previous/future work, you will need to spend time
with internal linking and combing through past content you have posted.&nbsp;</li></ul> <ul><li dir="ltr">Waste time every day checking the rankings for that blog and fixing the blog. While this step may waste the least amount of time, it will be the most emotionally taxing. As entrepreneurs, you always want to see progress and/or profits. With low-quality content, you will be greeted with the same abysmal metrics every single day.&nbsp;</li></ul> Heed the advice here, what you did wrong was the very first step you took. Don&#39;t just take our word for it, listen to others who have had terrible experiences with <a href="https://kopywritingkourse.com/content-mill/">content mills</a>.&nbsp;<h2 dir="ltr">Alternatives to Low-Quality Content</h2> It&rsquo;s clear that low-quality content will produce low-quality results, but is it possible to get content that will rank without breaking the bank? Absolutely. <img src="https://cdn.cosmicjs.com/24690c90-b9a8-11ea-a048-515936b5996a-jenni-logo.png" style="width: 593px;" class="fr-fic fr-dib"> <ol><li dir="ltr"><a href="https://jenni.ai/pricing">Jenni.ai</a>: Jenni is a content writing agency that delivers high-quality content at an affordable price. They use advanced AI tech, vetted professional writers, and a world-class editing team to ensure that each article hits the mark every single time.&nbsp;</li><li dir="ltr">Self-Writing: If you started a business in your niche, you are likely to have experience and knowledge in that area. Why not try writing the article that you need for your site? You may be surprised to find that you&rsquo;re a better writer than you think.&nbsp;</li><li dir="ltr">Hiring Writers: Cut out the middleman and find a writer that is specialized in your area. You can find writers on several platforms such as: freelancer, upwork, and Textbroker. Unfortunately, finding a competent writer is extremely difficult and you are
likely to pay at least 10 cents per word as opposed to 5 cents per word on Jenni&rsquo;s platform.</li></ol> <h2 dir="ltr">Should I Use A Content Mill?</h2> <img src="https://cdn.cosmicjs.com/16781350-bb2a-11ea-9137-751eca87bc82-crowns.png" style="width: 593px;" class="fr-fic fr-dib">Don&rsquo;t fall into the trap of dirt-cheap content, and do your research. Several pundits have conducted research on content mills only to find that they produce little to no results. Invest a bit more capital upfront to start scaling your business
and getting the organic traffic you need to succeed.&nbsp; In terms of SEO, content is king, but not all kings are created equal.&nbsp;

What Is a Content Mill And Should I Use Them?

Top 5 Competitors to TextBroker

<h2>How to Use AI in Marketing</h2> AI will allow marketers to do what used to be unthinkable &ndash; target each user in their own personalized way. When it comes to marketing, the more intimately you target the person you are attempting to sell to, the easier it is to convince them to buy your product. Currently, large companies invest millions of dollars on complex marketing campaigns that are multi-faceted. Marketers hope to capture the attention of people in several different demographics in the most optimal way. To do so, they to create separate marketing campaigns for each of the markets they want to address. <img src="https://cosmic-s3.imgix.net/7925c5a0-d67f-11e9-9005-331c29f5f297-img0.png" data-folder="ai-in-marketing" data-name="img0.png" style="width: 555px;" class="fr-fic fr-dib"> <h2>Movie Theater Scenario</h2>Let&rsquo;s examine a movie studio and their desire to get more people to buy tickets to their latest blockbuster. The way that they market their movie to people who have seen the prequel will undoubtedly be different from the way they market to others who have not. There are hundreds of ways to categorize the possible viewers who may come to watch the movie, and the more you target each group the easier it is to convince them to spend their Friday indoors watching a motion picture. Now imagine if every single advertisement the movie studio places was slightly different and tailored to each prospective customer that comes across it. That is one of the several ways that AI can change the competitive landscape of advertising. <img src="https://cosmic-s3.imgix.net/7937ee10-d67f-11e9-8336-0793e97ebce9-img1.png" data-folder="ai-in-marketing" data-name="img1.png" style="width: 591px;" class="fr-fic fr-dib"> <h2>AI can help you create smarter ads</h2>Advertising and marketing can be more of an art form than science. To create an irresistible ad is to fully understand your prospective customer&#39;s wants and needs. Convincing a close friend to purchase something from a convenience store is much easier than convincing a stranger. This is because you intimately know the wants and needs of the people close to you in life. With Big Data and AI, every ad campaign can be just as effective as a friend at a convenience store. If we continue the example with the movie studio, perhaps you have not seen the prequel leading up to this movie or read the novel that the movie was adapted towards. If so, the movie studio would probably show you a generic ad based upon your age group and your geographic location. However, a sophisticated AI may try to use tertiary inputs to persuade you to buy a ticket to the film. Perhaps you just got out of a long-term relationship and feel trapped at home. <img src="https://cosmic-s3.imgix.net/794d4ad0-d67f-11e9-9005-331c29f5f297-img2.png" data-folder="ai-in-marketing" data-name="img2.png" style="width: 591px;" class="fr-fic fr-dib"> The AI could create a personalized ad that frames the movie as a great coming-of-age film about independence and that it is a great way to get out of the house. <img src="https://cosmic-s3.imgix.net/7926d710-d67f-11e9-acb4-ed969e2e926a-img3.png" data-folder="ai-in-marketing" data-name="img3.png" style="width: 553px;" class="fr-fic fr-dib"> We could even take it one step further and assume that the initial personalized ad did nothing for the individual. Theoretically, the AI could attempt to target the user hundreds of different ways until it finds an angle that encourages the user to click on the advertisement and learn more about the film. Lastly, with the advancements in technology, the power of targeted advertising only increases over time. As the AI creates thousands of personalized ads that target individuals who have just gotten out of a long-term relationship eventually it will be able to create the perfect ad in the first few tries rather than the first few hundred. When this tool becomes available, the traditional marketing strategies would be obsolete and it would be an arms race between marketing agencies over who can create the most robust and powerful targeting AI software. <h2>AI can help you deliver the ads in the most optimal way possible</h2>A man selling ice cream on a sunny day will always be more successful than a man selling ice cream in the middle of winter. <img src="https://cosmic-s3.imgix.net/79280f90-d67f-11e9-b756-4160718a1f2e-img4.png" data-folder="ai-in-marketing" data-name="img4.png" style="width: 591px;" class="fr-fic fr-dib"> The setting where you see the product/advertisement can have a large impact on whether you are sold or not. One of the ways that marketing studios optimize the delivery of ads is through social media. They allocate different amounts of money for each channel of their marketing strategy. Movie studios will place ads on Youtube, Facebook, and Instagram and use different strategies depending on where the user will find the ad. <img src="https://cosmic-s3.imgix.net/793aad30-d67f-11e9-b756-4160718a1f2e-img6.png" data-folder="ai-in-marketing" data-name="img6.png" style="width: 267px;" class="fr-fic fr-dii"><img src="https://cosmic-s3.imgix.net/79381520-d67f-11e9-9005-331c29f5f297-img5.png" data-folder="ai-in-marketing" data-name="img5.png" style="width: 270px;" class="fr-fic fr-dii">Lately, movie studios have also been partnering with content creators and influencers to create more personalized marketing campaigns for the specific audience that watches their favorite creator. In the near future, with the help of AI, movie studios could create tailored ad placements for every prospective customer. Instead of placing an ad during a video containing an influencer, perhaps the AI may learn that you are most attentive when you are watching Instagram videos that a certain friend of yours posts. Instead of paying one influencer a large amount of money, an AI could instead distribute that money to thousands of micro-influencers or even non-influencers in attempts to brand a movie in a tailored way. The AI could learn that paying a mother $5 to create a sponsored post about a movie would encourage all of her sons/daughters to watch a movie pertaining to motherhood in theaters. This ultra-targeted method of marketing could change the way advertisements are seen, as they can come from anywhere and can be shown to you when you are the most perceptive. <h2>AI Can Help You Maximize the Profits From Ad Campaigns</h2>Marketing isn&rsquo;t just about finding customers; it&rsquo;s about keeping them and learning from them. Any marketing expert knows that selling your service is just the tip of the iceberg. <img src="https://cosmic-s3.imgix.net/797fa570-d67f-11e9-acb4-ed969e2e926a-img7.png" data-folder="ai-in-marketing" data-name="img7.png" style="width: 528px;" class="fr-fic fr-dib"> A movie-goer who buys a movie ticket can still upgrade to a premium seat, buy a tub of popcorn, and purchase the film on blu-ray when it is released. As a prospective customer gets further down the funnel they become more lucrative and can be retargeted for upgrades or additional purchases.<blockquote>&quot;Premium, targeted service translate to more profit&quot;</blockquote>After purchasing your tickets, a smart AI would save costs and stop using marketing funds to convince you to purchase tickets. An even smarter AI, would then show you ads about why to watch the movie in Imax digital 3D instead of the traditional 2D ticket that you bought. To pay an individual marketer to sit and write down each way a prospective customer reacts to an ad and how they feel after purchasing would be a monumental cost. To train an AI to do the same thing is a marginal cost that is easily recouped when the customer upgrades to the premium deluxe experience for twice the price. Marketing never truly ends, and there is a plethora of angles to bring the movie studio even more money. Perhaps the AI could lay dormant until the customer reconnects with an old friend looking for an activity during the weekend. In seconds, an ad that showcases the power of sharing motion pictures with your loved ones may appear on their screen. This could activate your customer and have him advocate to his friend that maybe he should join the customer this weekend to view this great motion picture. <h2>The Power of AI in Marketing</h2>The AI can be relentless; it can simultaneously be the most optimal marketer with the mentality of the coldest salesman on the planet. It would be a marketing genius with almost infinite data that works day and night with the single purpose of finding a way to convert a customer. This is something that could feasibly be created in the coming years. Marketing may change from wanting to spend an allocated budget on a certain product to spending as much as necessary to have the AI do its best work. Spending $50 million dollars on a marketing campaign to sell $150 million in ticket sales is the usual metric used by marketing agencies. However, an AI can have an unlimited marketing budget and continuously market to everyone who can be somehow persuaded to buy a ticket. They can start by converting diehard fans by placing a 50-cent targeted ad and eventually spend up to $14 dollars on a tailored marketing campaign to get a prospective customer to buy a $15 ticket. In current market conditions, this may seem like a terrible investment, but if the AI can do this 10 million times the movie studio adds an additional $10 million dollars to their revenue. &nbsp; Data is the fuel that powers AI and in the last decade, companies have a surplus of data that can be used to predict and persuade. It is only a matter of time before the ice cream merchant doesn&rsquo;t even need to attend his cart. The cart can be automated to roll around by itself; waiting for the exact consumer to walk by in the exact circumstances so he can offer an innocent ice cream cone. &nbsp; <img src="https://cosmic-s3.imgix.net/797f7e60-d67f-11e9-8336-0793e97ebce9-img8.png" data-folder="ai-in-marketing" data-name="img8.png" style="width: 591px;" class="fr-fic fr-dib"> If you would like to add AI to your business, we would love to help generate powerful SEO-optimized articles to help you rank at the top. Feel free to <a href="/#pricing">order a small starter pack</a> from <a href="/">Jenni</a>, so you can leverage AI to compete against your competitors and increase your sales!

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What Is a Content Mill And Should I Use Them?

Top 5 Competitors to TextBroker

Bye Traditional Marketing, Say Hi to AI in Marketing