Why Is Readability Important For SEO

David Park

Published On:

September 10, 2020


January 25, 2022

When it comes to creating content that ranks highly on Google, there are hundreds of factors that you need to take into account. However, while focusing primarily on the SEO aspects of their content, many businesses forget that the core of content creation should be to holistically develop an article/blog that is fun and easy to read. After all, if your article has all of the ranking signals, but users can’t seem to read past the first paragraph, your site will not be at the top spot for long.

What Is Readability?

Readability is the satisfying feeling after finishing an article and understanding exactly what you read. If an article has a high readability, you will read the entire blog and send positive ranking signals to Google’s algorithm. If an article has a low readability, you will struggle to understand the content and try to find your answers on a different site. Readability can come in several different forms, but here are a few tips to improve your articles.


An article that is one dense block of text is much harder to read than an article that is split up into easily digestible subheadings. Without even thinking about the subject matter, look at your completed article and let your eyes glaze over the content. Is the article daunting or friendly? You would be surprised how much impact adding a few bullet points or lists could have on the readability.


When writing you want to have zero ‘fluff’. Each sentence should provide valuable and actionable information. As your writing becomes more embellished and superfluous, your readability also takes a hit.


Visitors of your site will glance through your subheadings and read through the first sentence of each section. This quick skim will be the basis of whether they read on further or find their information elsewhere. Is your article easily read if skimmed? Try reading just the subheadings and seeing if you are able to find the answer to your query. Then try reading just the first sentences of each section. If you find that your article provides value only at the bottom half of the article, you may want to make that information more easily accessible for the readers who will skim your article first.

Readability and Jenni

After providing over a million words of content to our customers, we felt first hand the importance of readability. Unfortunately, we couldn’t find any tool on the market that told you your article readability and was able to rewrite the article for you. After working on our own tool that could improve the content we gave to our clients, we reached a point where we felt this tool could also benefit others who want to rank highly on Google.

Jenni AI

With our latest tool, you can improve your site without having to continually re-write the content. Jenni AI provides three powerful features.

Writing Platform

On Jenni AI you can either paste your completed article or write your entire article on our platform. Jenni AI comes with a variety of other tools such as content generator/rewriter as well as topic generation. With these tools you can build your entire article on our writing platform while also ensuring that the readability is top-notch.

Advanced Analytics

Jenni AI focuses on the readability signals that will rank you at the top, while also being powered by state-of-the-art AI. When you use Jenni, you can find the exact metrics that you need to fix, and our AI will also highlight exactly which portions of your text is responsible for bringing down your readability. We reference industry standard metrics like the Flesch-Kincaid score, while also using our own innovative NLP to give you actionable information to improve your content.

Powerful AI

While using our AI tools, you can take advantage of our AI assistant Jenni. You can click any of the sentences that are difficult to read and have Jenni rewrite it in such a way that it is easier to understand.

Try Jenni AI Today

We are excited to provide AI tools to those who want to take their content to the next level. All of the content we produce on Jenni.ai is high in readability, SEO-optimized, and affordable for any small business looking to increase their rankings.

Writing high-ranking content can be tough, but you don’t have to do it alone. With Jenni.ai, you can beat out your competitors through readability and high-quality content.

Leverage AI to bring the flow back into your writing.

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