Why Is Readability Important For SEO

September 10, 2020

When it comes to creating content that ranks highly on Google, there are hundreds of factors that you need to take into account. However, while focusing primarily on the SEO aspects of their content, many businesses forget that the core of content creation should be to holistically develop an article/blog that is fun and easy to read. After all, if your article has all of the ranking signals, but users can’t seem to read past the first paragraph, your site will not be at the top spot for long.

What Is Readability?

Readability is the satisfying feeling after finishing an article and understanding exactly what you read. If an article has a high readability, you will read the entire blog and send positive ranking signals to Google’s algorithm. If an article has a low readability, you will struggle to understand the content and try to find your answers on a different site. Readability can come in several different forms, but here are a few tips to improve your articles.

Formatting

An article that is one dense block of text is much harder to read than an article that is split up into easily digestible subheadings. Without even thinking about the subject matter, look at your completed article and let your eyes glaze over the content. Is the article daunting or friendly? You would be surprised how much impact adding a few bullet points or lists could have on the readability.

Concise

When writing you want to have zero ‘fluff’. Each sentence should provide valuable and actionable information. As your writing becomes more embellished and superfluous, your readability also takes a hit.

Skim-Friendly

Visitors of your site will glance through your subheadings and read through the first sentence of each section. This quick skim will be the basis of whether they read on further or find their information elsewhere. Is your article easily read if skimmed? Try reading just the subheadings and seeing if you are able to find the answer to your query. Then try reading just the first sentences of each section. If you find that your article provides value only at the bottom half of the article, you may want to make that information more easily accessible for the readers who will skim your article first.

Readability and Jenni


After providing over half a million words of content to our customers, we felt first hand the importance of readability. Unfortunately, we couldn’t find any tool on the market that was absolutely free that could empower businesses to optimize for high readability. After working on our own tool that could improve the content we give to our customers, we reached a point where we felt this tool could also benefit others who want to rank highly on Google.

EasyRead

With our latest tool, you can improve your site without having to continually re-write the content. Easyread provides three powerful features.

Writing Platform


On EasyRead you can either paste your completed article or write your entire article on our platform. Instead of having to copy and paste your content over and over again on other readability checking platforms, you can have one single place where you can optimize your content from beginning to end.

Advanced Analytics


EasyRead focuses on the readability signals that will rank you at the top, while also being powered by state-of-the-art AI. When you use EasyRead, you can find the exact metrics that you need to fix, and our AI will also highlight exactly which portions of your text is responsible for bringing down your readability. We reference industry standard metrics like the Flesch-Kincaid score, while also using our own innovative NLP to give you actionable information to improve your content.

Powerful AI


While using Easyread, you can take advantage of our AI assistant Jenni. You can click any of the sentences that are difficult to read and have Jenni rewrite it in such a way that it is easier to understand.

Try EasyRead Today


We are excited to provide readability tools to those who want to take their content to the next level. However, if you would rather just leave the content to the experts, we would be happy to take your content from start to finish at Jenni.ai. All of the content we produce on Jenni.ai is high in readability, SEO-optimized, and affordable for any small business looking to increase their rankings.

If you would like 20% off your first month you can use the coupon code: Easyread.

Writing high-ranking content can be tough, but you don’t have to do it alone. With Easyread and Jenni.ai, you can beat out your competitors through readability and high-quality content.

Leverage AI to bring the flow back into your writing.

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