Are Cheap Content Writers Worth It?

David Park2022-07-08

You've probably heard that content is king. And it's true - sort of.

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It’s what attracts users to your website, engages them, and keeps them coming back. An engaging piece of content will get you social shares, backlinks, and authority. To put it simply, if you put quality content on your website, you will get more traffic and better results.

But with so many blogs and websites vying for their attention, how do you make sure that your content is top-notch and won’t fall victim to the competition? With costs soaring and the demand for high-quality content on the rise, is it really worth it to outsource your content writing to a cheaper source?

We'll dig into the ins and outs of cheap content writers and help you decide if they're right for your business.

Is quantity or quality better when it comes to content?

When it comes to content, businesses are often faced with the choice of quantity or quality. The answer isn't as simple as one may think.

On the one hand, cheap content writers can be a great way to produce a lot of content quickly and cheaply. However, this approach is often bursting with problems. Cheap content writers often lack in-depth knowledge and writing skills. As a result, your website's content can become confusing, poorly written, and unappealing to readers, reducing its overall quality. 

On the other hand, working with a quality content writer can cost you more money upfront. Not only that, sourcing and finding high-quality content writers can be difficult, time-consuming, and expensive.

Quality over quantity, then, is the better approach when it comes to content. This means investing in a few high-quality content writers who can produce original, engaging content that will keep your readers coming back.

High-quality content is more likely to be read and shared, which can lead to greater success for your business. In addition, quality content can help to build your brand and establish you as an authority in your industry. With these benefits in mind, it may be worth investing in high-quality content writers.

Why are content writers so expensive?

Content writing is a skilled profession that requires a lot of research, creativity, and skill. A good content writer can help you plan and produce high-quality, engaging content that will appeal to your target audience, which can pay off in terms of traffic and conversions.

As a result, content writers are often expensive – particularly those who have the talent and experience to produce top-quality content. If your business is in a highly competitive, or niche market, it may be worth investing in a content writer to help you stay ahead of the competition.

While looking for a content writer in these circumstances, it is important to find someone who has experience writing for your target market and industry. This will help to ensure that they understand your specific needs and can produce content that resonates with your audience.

How is cheap content made?

Cheap content can be produced in a variety of ways, from "spinning" existing content to using content mills that pay writers very low rates per article.

"Spinning" articles refer to the process of taking an existing article and changing the words to create a new article. This process is often automated and can lead to articles that are nonsensical and full of errors. Not only that, but search engines are often able to identify spun content, and will penalize websites that publish it. Meaning not only would you be losing readers, but you would also be hurting your SEO as well.

What's worse, is articles that have just been copied and pasted from other sources, without adding any original content of their own. This is often referred to as "duplicate content" and can also lead to search engine penalties, which kind of defeats the purpose of investing in a content strategy in the first place!

Content mills are another common method of producing cheap content. These are businesses that employ a large number of writers to produce a high volume of low-quality content in order to meet demand from clients. Unfortunately, this means that workers are often paid very low rates and are usually required to complete many articles in a short period of time – meaning they are not given the time or opportunity to produce quality content.

Not only that, but this method often relies on non-native English speakers to produce content, which can leave you with an article that's full of errors and difficult to read. And that's not even taking into account the ethical issues associated with employing workers from countries with very low rates of pay.

So, while it may be tempting to go for the cheapest option when looking for a content writer, it's important to think about the long-term consequences of doing so.

How much do good content writers really cost?

Unsurprisingly, the cost of content writers can vary depending on their experience, the quality of their writing, and the length and complexity of the project they are hired for.

For example, you shouldn't expect to pay the same rate for a 500 word article on gardening as you would for a technical article that is 3000 words long and needs to be researched thoroughly.

As a general rule though, the more experienced and skilled the content writer, the higher their rates will be. However, even novice content writers can produce high-quality, engaging content if they are given the opportunity and resources to do so.

When looking for a content writer, be sure to find someone who is a good fit for your business in terms of their writing style, industry experience, and cost. With a little research, you should be able to find a content writer that meets all of your needs and helps take your business to the next level.

Freelance writers can charge anywhere between $0.02 to $1 per word, meaning a 1000-word article could cost you anywhere from $20 to $1000.

But as we've explained, not all writers are created equal, and the quality of their work will also affect their rates. Yes, you may luck out on finding a beginner content writer who charges next to nothing and produces quality work... but that's more the exception than the rule.

Of course, there are a number of factors that will affect how much you ultimately pay for your content. For example, the length and complexity of the article will affect its price, as will whether or not it is a rush job.

Are cheap content writers as good as expensive content writers?

Generally speaking: no... at least, not if you're looking for quality content that will help your business grow. While there are a few beginner content writers who produce quality work at very low rates, the vast majority of cheap content writers are not capable of producing high-quality content that will help your business succeed.

So if you're looking for a content writer who can help you take your business to the next level, it's worth spending a little extra to get quality, experienced help. Alternatively, you can try to find a content writer with less experience who is willing to work for lower rates while they build up their portfolio, or see if you can find college students or recent graduates who are interested in writing content for your business at a reduced rate.

Does hiring a cheap content writer actually save you money in the long run?

Contrary to popular belief, hiring a cheap content writer will not save you money in the long run... In fact, it will likely end up costing you more!

Not only can you potentially harm your search engine rankings by using low-quality content, but you'll also end up spending more time and money editing and revising your work.

So while it may be tempting to try to save a few bucks by hiring a cheap content writer, it's actually better to spend a little more and get someone who is capable of producing high-quality, effective content that will get you results.

What makes a good content writer?

When it comes to finding a good content writer for your business... there are a few things you should look for in order to ensure you get quality work:

  • Make sure the writer has experience with the type of content you need. For example, if you're looking for SEO-friendly content, make sure the writer has experience writing on SEO topics.

  • Make sure the writer has a good understanding of your target audience. After all, the point of content marketing is to produce content that appeals to your target market and helps you achieve your business goals.

  • Ask any potential content writers for samples of their work, and look for qualities like creativity, clarity, and conciseness. Not only that, but see if you can find any reviews or feedback from past clients.

  • Make sure the writer is a good communicator and is easy to work with. It's important that the writer is able to clearly communicate their ideas and intentions, as well as answer any questions you may have. It's also important that the writer is able to meet deadlines and is receptive to feedback.

  • Lastly, it's also important to find a content writer who is a good fit for your business in terms of personality and style. If you're a company that is big on brand tone and voice, you'll want to make sure that shines through in your content!

Where can I find good content writers?

So if you've decided you want to hire a quality content writer for your business... you may be where to find them?

Here are a few ideas:

- Social media: You can often find writers by searching for content writing groups or pages on social media sites like Facebook or LinkedIn.

- Search engines: You can also find writers by searching for content writing services or agencies that specialize in this type of work.

- Online directories: You can also find content writers by searching online directories like Upwork or Fiverr, but again, it's important to make sure you vet the writers you find here to ensure they are qualified and capable of producing quality work for you and your business. Also, watch out for scams on websites like these where writers promise you high-quality content but won't actually deliver on that promise, leaving you out of pocket and without the content you need.

-Word of mouth: As with any kind of hiring, you can also find content writers by referral. Do your friends, family, and other business associates know any good writers? If so, ask for a referral or check out their work to see if they fit your needs.

Can't afford a good content writer?

If you're on a tight budget, don't worry! There is a way to get quality content without breaking the bank...

The answer? Jenni.Ai!

It's likely that because you're the business owner, you understand your business, products, and services far better than anyone else. However, that doesn't mean you know how to communicate this information in an effective way to your target market - and that's where Jenni.ai comes in!

Jenni is the ultimate SEO content editor that saves you hours of content ideation and writing time. Simply enter in a few keywords related to what you want to write about and Jenni will help you generate an entire article with all the relevant information and keywords you need to include for SEO purposes!

Have an idea for a blog post but don't know where to start? Let Jenni assist with your supercharging your SEO content! You'll be able to write with clarity and conciseness, avoiding mistakes that can cost you sales and damage your reputation.


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